There is a unique magic in holding a physical book. The smell of paper and ink is both familiar and timeless and the weight of the pages offers a tangible connection to the stories that live in our ...

Colleen Hoover, Taylor Jenkins Reid, Emily Henry. You can even throw Sarah J. Maas or Otessa Moshfegh in the mix. These are the authors I’d like to pronounce as the crowned jewels of a magical place ...

BookTok, TikTok’s online community of voracious readers and writers, has transformed the publishing landscape. Walk into any Barnes & Noble bookstore and you’ll see a table piled high with “#BookTok” ...

When people all across the globe finally flip their calendars to 2026, it won't just be the start of a brand new year. For creators on BookTok, the section of TikTok obsessed with everything in the ...

You’d have to be living under a rock these days to have not heard of TikTok, a social media app that exploded in popularity during the early days of the pandemic. Once thought to be for teens and ...

From a bird’s eye view, I think that TikTok is a difficult platform to digest and even harder to discuss broadly, possessing so many sides, shades and issues that are always growing and evolving. Part ...

Adult fiction has been publishing’s steadiest-selling category for the past 18 months. Unit sales of print adult fiction books were up 8.5% in 2022 over 2021 at outlets that report to Circana BookScan ...

An ever-growing community calling itself “BookTok,” on the popular social media app TikTok, has caused publishing industry sales and authors’ careers to sky rocket. Now, there is an increased demand ...

Hockey romance is a thriving literary subgenre, but some of its fans on TikTok are creating content that blurs the line between fictional players and real-life ones, dividing the community. By Amanda ...

A 26-year-old woman is speaking to a camera and crying. It could be the product of anything: the contemplation of an Omicron-doomed existence, or a classic apology video. But the subject of her ...

Design by Jessica Chiu. Buy this photo. Some say love and hate are the same emotion. Most of BookTok, a large book-interest community on the social media platform TikTok, would agree. The most recent ...