Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. Feb 12, 2019, 12:26pm EST Feb 15, 2019, 10:29am EST This article is ...

When I heard Los Angeles indie rockers Local Natives released a new single called “I Saw You Close Your Eyes,” I knew I had to check out what they'd been up to — but first, I had to dim the lights, ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Garrett Heath is a technology storyteller with Rackspace and an enchilada fan who maintains SA Flavor, a blog on where to eat in San Antonio. Music videos have evolved a lot since Elvis rocked a ...

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.

Founders Jaanus Juss and Hardi Meybaum first explored interactive storytelling with live theater, where they had developed a way for audiences to chime with table-side devices. They eventually ...

17Live is an interactive live video app that connects entertainers around the world with their fans. “ Integrating with Amazon IVS allows us to help our entertainers engage larger audiences with more ...

Video walls can be incredibly useful brand marketing tools, wowing customers with larger-than-life experiences that deliver emotional impacts worthy of their size. But just as hanging a beautiful ...

Here’s how Bob Dylan’s 48-year-old song became a viral, interactive video. It’s powered by a proprietary tech called Treehouse. And it’s full of Easter eggs for Dylan devotees. Bob Dylan, the ...