O2 is launching an “AR Store of the Future” on Snapchat today as part of its Black Friday activations. From today until 8 December, Snapchatters will be able to visit a virtual O2 store on Snapchat ...

The hi-tech sales pitch invites prospective customers to snag a bargain without putting their current phone down by transforming the four walls around them into a virtual sales floor. Using their ...

Next has partnered with mobile operator O2 to trial a new shop-in-shop format as both brands seek to adapt to “current challenges” facing the high street. Named “Shop-in-Shop”, the trial will see O2 ...

U.K. mobile operator O2 is partnering with Sony BMG on what it claims is the first operator-supported major label mobile music store. By Andre Paine U.K. mobile operator O2 is partnering with Sony BMG ...

'Their staff are ever so nice... ' Browsing for a new mobile? If you've been into an O2 store, chances are you'll come out the happiest, according to new research. A report by research firm JD Power ...