“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. As the IAB admits in the standard: “Media targeting has gotten much, ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...