Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Unity CEO Matthew Bromberg revealed during an earnings call that the company is preparing to unveil a beta version of 'a new Unity AI that eliminates the need for coding' at the GDC Games Festival in ...

Making a video game usually means learning to code, working with complex game engines, and spending hours piecing everything together. That is true even for simple casual games. Many aspiring ...

Mixing game development with artificial intelligence has already proven to be a controversial topic, but it’s not something Unity Technologies (the company behind the Unity game engine) is shying away ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

Matthew Bromberg says the new Unity AI will be showcased at GDC in March. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Oppenheimer analyst Martin Yang said the fear that models like Google's Project Genie will displace game engines is “fundamentally misplaced” and ignores the distinct architectural role Unity plays in ...

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

Walmart has released a free, official commerce software development kit (SDK) for Unity developers to "seamlessly integrate Walmart products, or your own merchandise via the Walmart marketplace, ...

GameSpot may get a commission from retail offers. The creative director of Assassin's Creed Unity and Assassin's Creed Revelations, Alexandre Amancio, hasn't been shy about his belief that AAA game ...